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Croda Beauty at in-cosmetics 2025

Published on:
Monday 24th February 2025
Join Croda Beauty at Booth 1E10 at in-cosmetics Global 2025 to celebrate Croda’s centenary and to discover how a century of our expertise continues to inspire the future of beauty and personal care. Discover our latest ingredients and formulation innovations designed to meet evolving consumer needs whilst also continuing to drive our commitments to sustainability and social responsibility.  
image of Croda laboratory from 1925 to 2025 celebrating 100 years of smart science

What's new on stand?

At this year’s in-cosmetics, we will be focusing on our innovative technologies across a broad range of personal care applications and also includes the launch of three brand new ingredients for hair care, actives, and botanicals that will be unveiled on stand on April 8. Our technologies, sustainability and expert credentials will be reflected across the Croda Beauty stand with specially designed zones dedicated to skin care, hair care, actives and botanicals. We will also have an interactive demo area on stand where you can learn more about our innovative technologies and expertise, and we will be celebrating 100 years of smart science with a nod to our past and a look towards a future of innovation.

Find Croda Beauty in other parts the show

As well as visiting our stand, you can also take a walk across to the Innovation Zone where we will be showcasing new active and botanical ingredients that are sure to inspire! Our sustainability credentials and commitments will be featured in the Sustainability Zone with two displays, and we also have a presentation in the Sustainability Zone Forum.

Come and hear our experts speak

Technical seminar

Join Dr Alba Cico, Research Team Leader, and Hishda Mohamed, Technical Marketing Coordinator from our Croda Beauty Actives team who will be delivering a technical seminar on Tuesday 8 April in Technical Seminar Theatre 4, Hall 13 from 10:45 – 11:15. Their seminar will focus of reducing premature ageing by improving emotional resilience, introducing breakthrough active cosmetic ingredient to reduce psychological stress. Click HERE for more information.

Sustainability forum talk

Dr Philip Yang, Marketing Lead from Croda Beauty’s Sustainability team will be in the Sustainability Forum Theatre, Hall 11 on Wednesday 9 April from 11:45 - 15:15 where he will discuss how beauty brands can improve their sustainability. Don’t miss Building Beauty for the better: using data and lifecycle analysis to innovate more sustainable solutions. Click HERE for more information.

Marketing trends roundtable

Don’t miss Magali Bonnier, Head of Sensory and Texture for Croda Beauty who will be participating in a trends roundtable on Thursday 10 April from 15:30 – 16:15 in the Marketing Trends Theatre, Hall 4. Magali will be joined by other experts in the beauty industry and they will discuss Future predictions: digital transformation and the era of the connected consumer. Click HERE for more information.

Customer workshops

We will be hosting a series of workshops throughout Tuesday 9 and Wednesday 9 April. If you are interested in attending any of these workshops, please click on the relevant session title. Topics are:

  • Fragrance - trends and technology: Mocha Mousse: fragrance meets colour of the year, and Vernova®Pure, a biodegradable neutralising technology (Tuesday 09:45 - 10:45)

  • Croda Beauty Botanicals: a new sense to beauty - botanicals to meet every need in modern cosmetics (Tuesday 11:45 - 12:45)

  • Trends: four new trends that will transform beauty (Tuesday 13:45 - 14:45)

  • Neurocosmetics: skin and brain synergy and the science behind neurocosmetics claims (Tuesday 15:45 - 16:45)

  • Croda Beauty Actives: Neuro-refresh - prepare your body and mind for in-cosmetics! Session 1 (Wednesday 09:15 - 10:35)

  • Croda Beauty Actives: Neuro-refresh - prepare your body and mind for in-cosmetics! Session 2 (Wednesday 09:30 - 10:45)

  • Sun protection: a look into the past to unlock the future (Wednesday 11:45 - 12:45)

  • Skin care: more than a feeling - the science behind sensory (Wednesday 13:45 - 14:45)

  • Hair care: healthy hair over time (Wednesday 15:45 - 16:45)

To book a meeting at in-cosmetics Global 2025, reach out to your local sales representative or drop by our stand 1E10.