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The language used by a consumer to describe the sensory that is experienced when applying a skin care formulation, is wide and varied. How can this language, which may also vary by consumer demographic, be easily interpreted by the skin care formulator, to ensure the development of formulations with aligned sensory expectations?
SenStories utilises reliable, reproducible methodology to connect insights on consumer perception and language choice with the knowledge that ingredient combination and colloidal structure are responsible for a given sensory. This information enables predictive ingredient selection for the development of formulations with targeted, desired sensories – enhancing the product development process by saving the formulator valuable time whilst ensuring alignment with consumer expectations.
SenStories™ selector tool
The SenStories™ selector tool has been developed to help you discover suitable oil-in-water emulsifier system recommendations, for the development of skin care formulations with targeted sensories.
Firstly, select the consumer set you wish to explore (France or Singapore) and then select one or two semantics (consumer language descriptors) for your formulation to meet. Next, select any of the necessary refinement options, before selecting submit. Your emulsifier recommendations will then be displayed.
