Croda Beauty Workshop

Fragrance - trends and technology

Fragrance bottles and other objects in mocha mousse colour

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This fragrance workshop will explore two themes:

Mocha Mousse: when fragrance meets Colour of the Year 2025

Elegant, enveloping and sophisticated, Mocha Mousse is not just a colour, it is a sensation, an olfactory imprint that transcends trends to establish itself as a true art of living.

At the crossroads of olfactory design and the visual universe, this shade inspires scented creations where warmth, softness and sophistication meet.

The workshop explores how Mocha Mousse opens up the field of possibilities: from intimate fragrances to deep scents, from enveloping atmospheres to elegant compositions.

Through textures and olfactory harmonies, we will see how this colour becomes a language, a new way of telling the story of perfume, and creating unforgettable sensory experiences.

Iberchem’s biodegradable odour neutralising technology, VERNOVAPURE® and its application in personal care

Vernovapure technology has been developed to create fragrances with proven anti-odour effects through sensory and analytical testing, which scientifically prove that odour-producing molecules are neutralised by a chemical reaction. In addition, it is a completely biodegradable technology in accordance with IFRA methods and using OECD301F data.

The technology has been developed for use across all categories, making it suitable for technical applications such as air care or laundry care, as well as personal care applications such as deodorants.

Cynthia, currently Head of Marketing and Communications at Parfex, holds a dual Master’s degree in Management of Perfumery and Cosmetics Industries from ISIPCA and in Marketing from International Business School. With over 20 years of experience in the fragrance industry, she has developed strong expertise in marketing and an in-depth knowledge of the perfume world. She has a keen eye for spotting emerging trends and is passionate about proposing innovative and creative fragrance concepts that push boundaries.

A graduate in biotechnology, Manuel Serna is currently Head of the Research Team in Iberchem's Technology Department. He is responsible for scientific research and the development of high-performance technologies and new solutions for environmentally friendly products. At Iberchem, he has contributed to the development of biodegradable solutions for the encapsulation of fragrances or the elimination of bad odours, which have been pioneered worldwide.

Currently Global Marketing Director at Iberchem, Sylvain Massé has been working in the perfumery industry for more than 10 years, motivated by its creative profile. After studying International Business and Marketing in France, he moved to Spain and later joined Iberchem, where he has led the company's marketing strategy for the successful launch of new fragrances and products worldwide.

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Croda Beauty Workshop

Fragrance - trends and technology

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Thank you for registering for the Croda Beauty 'Fragrance - trends and technology' workshop.