Croda Beauty at in-cosmetics Global 2025 – a century of expertise inspiring the future of beauty and personal care

As the global platform, and where innovation meets inspiration, in-cosmetics Global brings together suppliers, researchers, and thought leaders from across the world. This year’s show certainly lived up to its reputation, delivering a mix of cutting-edge science, trend forecasts and sustainable solutions.

At Croda Beauty, we were proud to showcase 100 years of smart science, bringing our heritage of innovation and sustainability to the forefront across a range of ingredients and technologies for hair care, skin care, and photoprotection. Our stand was a hub of excitement, welcoming both long-standing partners and new connections from every corner of the globe. Attendees had the opportunity to experience first-hand Croda’s breakthrough technologies and commitments to sustainability, as well as being able to engage with our team of experts.

A focus on innovation and sustainability

Innovation and sustainability have always been at the heart of what we do at Croda Beauty and this year’s stand certainly brought those values to life in a truly immersive way. Our stand featured specially designed zones and demonstration areas that highlighted our newest innovations and key focus products. From groundbreaking ingredients to the very latest formulation inspiration, visitors had the change to engage directly with our science, and to see first-hand how we are shaping the future of beauty.

The design of the space itself reflected our commitment to collaboration and openness. With inviting open spaces, warm tones, and a variety of seating areas, we created a welcoming environment that encouraged connection and meaningful discussions. Across the whole three days of the exhibition, our stand remained a hive of activity, buzzing with conversations, ideas and exciting possibilities. The setting allowed us to connect with customers and colleagues from across our global Croda Beauty network, sharing not only our cutting-edge innovations, but also our rich heritage. It was inspiring to witness so many engaging discussions and the positive vibe throughout the show reinforced our belief that when innovation is guided by sustainability and driven by collaboration, great things can happen!

A Croda Beauty triumph in Amsterdam

We scored a big win in Amsterdam, taking home the Kenvue Trusted Science Award at in-cosmetics Global 2025 for Luceane™. This award recognises innovative and effective modern ingredients that consumers can rely on in their daily skin care, and this active ingredient impressed judges with its ability to slow down visible skin ageing by up to five years after just one month of use. Designed to combat skin fatigue, and to restore radiance, Luceane perfectly showcases our dedication to science-backed beauty solutions. 

New and featured ingredients

Among the highlights of the show for us, was the opportunity to showcase some of our most innovative and effective ingredients, each developed with performance, sustainability and consumer needs in mind.

KeraBio™ K31

in-cosmetics Global was the ideal opportunity to launch a new and exciting ingredient for the global hair care bond multiplier market. Market size: $237m CAGR 9.3% between 2023 and 2030 with the USA and China leading the charge. 

KeraBio™ K31 is the market’s first ever ingredients suppliers’ solution that is set to change the game!

KeraBio K31 is a biotech powered biomimetic bond builder with pure, potent performance. It delivers a vegan keratin recharge at the molecular level, elevating hair strength beyond repair.

Traditional hair repair is limited—it temporarily patches damage without addressing the deeper structural needs of hair. KeraBio K31 is different. Inspired by nature and powered by synthetic biology, it doesn’t just repair—it recharges. By leveraging biomimetic science, KeraBio K31 strengthens and restores hair at its core, ensuring long-term resilience. Because true hair health isn’t about masking damage—it’s about recharging it from within.

3 reasons why KeraBio is better than traditional keratin

1. Unlike traditional proteins based on animal or vegetable sources, KeraBio K31 is hair-identical keratin so works in harmony with the hairs’ own biology.
2. Created through synthetic biology to produce a human hair identical protein, KeraBio K31 has intact active sites within the peptide sequence.
3. KeraBio K31 also has elevated potency which results in unrivalled repair performance in formulation, wash after wash.

Key claims

• Bonds to hair keratin within the cortex (peptide binding assay, fluorescence spectroscopy)
• Delivers 100% stronger hair than the leading commercial bond builder (Cyclic fatigue)
• The more you use it the better it gets (Cyclic fatigue, multi-application data)
• Reset to virgin hair (DSC data, bleached/treated hair vs virgin control)

Why KeraBio K31?

Because hair needs more than temporary fixes.

It needs deep biomimetic repair.

It needs targeted bond building.

Because science can go beyond repair—it can recharge.

Because stronger hair shouldn’t come at the planet’s expense.

Because true hair repair isn’t just about fixing damage—it’s about advanced biomimetic bond building and recharging strength, beauty, and confidence.

Zenakine™

Impacts of emotions and poor sleep on skin quality are well documented. Emotional stress can trigger the release of neurotransmitters by the brain to modulate skin cell’s activities and regeneration. But what if skin cells could help relieve negative emotions and improve sleep quality? 

Croda Beauty Actives has extensively studied skin-brain communication and is pleased to introduce Zenakine™, the first cosmetic active ingredient proven to enhance overall well-being through innovative, comprehensive protocols and action.

This biotechnology-based active ingredient enhances skin's resilience to physical and emotional stress, improves sleep quality, and reduces signs of skin fatigue and premature ageing. Zenakine stimulates the production of "feel-good" messengers in the skin, alleviating cortisol stress damage, while modulating skin circadian genes to promote optimal skin physiology.

Consumer benefits include :

• A more rested appearance with fewer lines.
• Smoother and more dynamic skin.
• Enhanced emotional balance with increased happiness.
• Improved sleep quality.
• Faster fatigue recovery upon waking.
• Feeling of happiness (1 month) ...............+13.5 % vs placebo.
• Sleep quality (2 weeks) .................+11.3 % vs T0.
• Lifting effect (1month) ..................+13.3 % vs placebo.
• 100 % natural-origin content (per ISO16128), Zenakine™ is readily biodegradable, RSPO and COSMOS approve.

Unlock the Secret to True Beauty Sleep with Zenakine™, a breakthrough active ingredient at the crossroad of neuroscience and skincare.

Phytessence™ Green Coffee

Fatigue is more than just feeling tired—it is a growing societal concern. Today’s fast-paced, high-stress environments are driving an epidemic of exhaustion, with prolonged fatigue, anxiety, and burnout affecting millions. As the pressure intensifies, so does the need for solutions that support both physical and emotional resilience. The “great exhaustion” is here, and it is reshaping the conversation around skin well-being.

Introducing Phytessence™ Green Coffee EC, our new botanical with a dual action to bring a positive boost of energy to both skin and mind.

Inspired by the morning coffee ritual, which awakens the body with a natural energy boost, enhances mood by stimulating feel-good neurotransmitters, and fosters social connection through shared moments of pause and conversation, this new ingredient offers an anti-fatigue glimmer-like solution to beauty.
 
Did we say glimmers? Yes, we like to think that applying a formulation containing Phytessence Green Coffee EC becomes one of those micro-moments of joy, great satisfaction, well-being, and positivity that Millennials and Gen X have adopted throughout their days to counter negative emotions.

Derived from responsibly sourced, organic robusta beans, Phytessence Green Coffee EC has a double effect to awaken skin and mood.

• It tones the skin and enhance a radiant complexion by improving skin elasticity and suppleness, reducing the signs of fatigue and oxidative stress.
• It also actives the release of beta-endorphins, a happiness hormone known to be created while experiencing pleasant activities, but also for its soothing effects, to promotes positive emotions for optimal well-being.

Key features of Phytessence Green Coffee EC

• The anti-fatigue ritual: a genuine positive wake-up call for skin and mind.
• Inspired by the morning coffee rituals and the search for glimmers to fight fatigue.
• Responsible sourcing, certified organic cultivation.
• Dual proven action: tones the skin and promotes positive emotions.
• Quantified in caffeine.
• COSMOS organic certified, 99.4% natural derived extract (ISO 16128).

Our Croda Beauty Botanicals team also introduced Phystessence™ Wassai. With its rich polyphenol content from organic acai berries this is the ideal ingredient for all-round beauty routines focusing on preserving the skin’s youthfulness. Aligning with the flawless lifestyle that Gen Z and Gen Y embrace, this 100% natural, COSMOS approved ingredient has been proven to boost the skin’s cellular protection mechanism and protect elastic fibres.

Other innovations

This year our skin care team showcased the WOW factor with our new ingredient, Natrineo™ CR8.

 
This PEG-free phosphate emulsifier provides the unique ability to create W/O/W emulsions with just one ingredient. 

Additionally, our newest bio-based surfactant NatraFusion™ SL HA impressed visitors with its mild yet effective cleansing properties, demonstrated across a range of soft-cleanse formats. This ingredient exemplifies our commitment to gentle, sustainable cleansing solutions for a range of different formats. 

Cithrol™ PGTL, a 100% bio-based, non ionic W/O emulsifier also took the spotlight! Celebrated for its outstanding efficiency and formulation versatility, it is an ideal choice for creating high-performance, stable emulsions. 

Our Solaveil™ MicNo® (powders – micron-sized Zinc Oxide UV filters – offered our visitors a close-up look at globally approved, transparent, broad-spectrum protection. These powders are ideal for formulators seeking safe, effective, and aesthetically elegant sun care and daily protection products.

Our hair care team also showcased Crodabond™ CSN, an advanced solution for immediate and long-lasting cuticle repair. This powerful ingredient supports the look of longer, healthier hair, aligning with consumer demand for visible hair retention and protection.

Also featured was Prolevium™ SB, a versatile plant protein designed to support both skin and hair wellness. It acts as a counter-irritant to leave the skin feeling soft and soothed, while simultaneously offering exceptional frizz control and style retention, even in extreme humidity, to leave hair looking good and feeling beautiful.

Making its exciting debut was FibraShield™ C, a chickpea-derived ingredient inspired by the growing wellness trend surrounding this superfood. This new, advanced ingredient has been designed to fight oxidative stress, protect against environmental aggressors, and promote hair longevity.

We also proudly launched Sphingo’HAIR™ Drypure™, our latest innovation in scalp and hair barrier health. This biofermentation-derived ceramide NP is uniquely formulated to replenish the hair and scalp with essential long-chain ceramides, supporting stronger healthier hair barrier structures. With a focus on scalp wellness as the foundation of beautiful, resilient hair, SphingoHair Drypure aligns with consumer interest in holistic hair care solutions that go beyond surface beauty.

Innovative formulations demonstrating our complete formulation package solution

At Croda Beauty, we offer a full, sustainable formulation solution. Our portfolio brings together high-performance actives, functional ingredients, and natural botanicals, enhanced by the power of fragrances from Iberchem and Parfex, both Croda companies.

Throughout in-cosmetics Global, visitors experienced this synergy first-hand through a variety of innovative formulations that showcased our integrated approach, enabling customers to create holistic beauty solutions without compromising on performance, sustainability or sensory appeal.

Stand-out formulations showcased at in-cosmetics included Timeless sleeping mask, a comforting mask that relaxes the senses while smoothing, firming and restoring the skin’s radiant beauty, together with Anti-fatigue day cream (link to formulation in formulation finder), a day cream that wakes up the skin and boosts good mood. 

Our new KeraBio K31 was showcased in our Bond Building Spray and our Bond Building Mask for advanced biomimetic bond building and recharging strength.

Natrineo™ CR8 featured in our Deluxe hydrating facial crème, a decadent lotion that is easily spreadable, leaving a powdery after feel, and NATRUE anti-ageing fresh burst W/O face cream containing Cithrol PGTL.

Our sun care formulations included Daily defence sunscreen SPF 50+, a high SPF sunscreen offering broad-spectrum defence against UVA and UVB rays, using zinc oxide as the sole UV filter. Also in the sun care section was our Ceramide shield foundation stick SPF 50 for flawless coverage, featuring DS-Ceramide Y30-HP™ to deeply nourish and protect the skin barrier, alongside Solaveil XT-300 for advanced sun protection.

Croda Beauty across the show

Beyond our stand, Croda Beauty was also featured in other key areas of in-cosmetics Global, reflecting the depth of our innovation pipeline.

In the Innovation Zone, visitors got a closer look at:

• Zenakine, our bioinspired active that boosts the skin’s natural firmness and elasticity mechanisms
• Spingo’HAIR Drypure, showcasing its role in restoring and maintaining healthy scalp and hair barrier structures
• Phytessence Green Coffee EC, our sustainable botanical active known for its antioxidant power and energising properties, perfect for revitalising tired skin.

In the Sustainability Zone, we proudly showcased our sustainability credentials with two key displays:

The first focused on sustainable sourcing with a spotlight on Phytessence Wassai, a 100% natural, COSMOS-approved ingredient, highlighting the power of botanicals and demonstrating our dedication to supporting ethical and sustainable sourcing practices.

The second display demonstrated our broader approach to sustainability, reflecting how Croda is working towards reducing our ecological footprint, whilst providing the highest-quality, responsibly sourced ingredients.

In addition to our innovation boxes and sustainability displays, Croda Beauty also played an active role in sharing knowledge and insights through a series of expert-led seminars and technical talks at the exhibition. These sessions offered valuable perspectives on some of the more pressing topics in the beauty industry today:

Dr Alba Cico (Research Team Leader) and Hishda Mohamed (Technical Marketing Coordinator) from our Croda Beauty Actives team presented an insightful technical talk on reducing premature ageing by improving emotional resilience. They introduced Zenakine, our breakthrough ingredient that helps reduce psychological stress, and explored how stress reduction can play a role in skin health.

Dr Philip Yang from our Croda Beauty Sustainability team delivered an engaging talk in the Sustainability Forum, where he discussed how beauty brands can leverage data and lifecycle analysis to improve sustainability practices and reduce environmental impact.

Dr Magali Bonnier, Head of Sensory and Texture for Croda Beauty participated in a trends roundtable alongside other industry experts. The discussion centred on future predictions for the beauty industry including digital transformation and the rise of the connected customer – topics that are set to shape the industry for years to come.

We hosted a series of interactive customer workshops over two days of the exhibition, offering in-depth discussion on a wide range of topics. These sessions provided an excellent platform for exploring the latest industry trends, tackling key challenges and helping to create future innovations with our valued partners.

These workshop topics included:

• Hair care – Healthy hair over time.
• Skin care – The science behind sensory.
• Photoprotection – A look into the past to unlock the future.
• Neuro-refresh – Preparing the body and the mind.
• Neurocosmetics – Skin and brain synergy and the science behind neurocosmetics claims.
• Four new trends that will transform beauty.
• Botanicals to meet every need in modern cosmetics.
• Fragrance – Mocha Mousse where fragrance meets Color of the Year, and Vernova® Pure, a biodegradable neutralising technology.

If you would like to find out more about our talks, seminars and workshops, or of you are interested in collaborating with Croda Beauty on future innovations, please don’t hesitate to contact us.

Looking ahead

Our presence at in-cosmetics Global 2025 was more than just a showcase, it was a celebration of 100 years of expertise and a glimpse into the future of beauty and personal care.

We are grateful to everyone who visited us in Amsterdam and helped make the event such a success. As we continue to our journey to help shape the future of beauty, we look forward to building on the exciting conversation and collaborations that were sparked at the show.

Together we can continue to push the boundaries of what’s possible in beauty – sustainably, responsibly and beautifully, one experience at a time.

After an amazing show in Amsterdam this year, we are already looking forward to reconnecting with our global community at in-cosmetics Global 2026 in Paris. 

Thank you to everyone who joined us this year – see you next year in Paris!