Beauty trends 2023: Croda analyses the WGSN beauty forecast S/S 2023

Published by

Aurélie Noel Strategic Marketing Coordinator - Botanicals

Published on:

Monday 19th February 2024

WGSN has outlined the innovations and lifestyle drivers that will shape all product categories in S/S 23. At Croda we are experts in trend insights and creating innovative concepts that are adapted to the beauty market. In this blog, we’ve analysed the latest WGSN report and selected the most relevant and high-performing beauty trends that will attract consumers in 2023 and help you to create a successful product.

While the global fallout from the events of 2020 has been brutal and sudden, and uncertainties will continue into 2023, an era of optimism is finally dawning. 2023 brought a return to normality, but a normality that is being redefined.

"Green" trends are merging with science for more sustainability and simplicity, personalisation is accelerating, the explosion of global well-being treatments continues and finally, creativity and self-expression are making a comeback for a positive renewal.

FACTS AND TRANSPARENCY

NO WAY TO OVERRIDE

Today, consumers desire to have control of their purchases. They have the power to stop "claim washing" around clean beauty, performance, or green credentials by selecting the right product with low impact, and better performance. Brands will therefore have to act with complete transparency by giving full accessibility to information, from origin to manufacturing, and by making scientific information clear, accessible, and easy to understand by all.

To meet this demand for information accessibility and complete traceability, we prioritise local sourcing when possible. It is always easier to get information when your supplier is your neighbour.

Cosme-Phytami™ Cucumber EC is one such example that demonstrates the importance of transparent and trusting communication between the farmer and the manufacturer. Our farmer's practices and his cucumber supply chain have been evaluated by the UEBT (a world-renowned organization) and the score of 'Responsibly sourced' was obtained.

Another example of this local and selective sourcing is our Crodarom™ Cider Vinegar EC. Committed to respecting biodiversity and traditional know-how, our partner located in France, has the best ancestral cider production, transforming its harvest of apples into cider and then into vinegar in an entirely artisanal and natural way. This close partnership with a local producer allows us total transparency and quick and easy exchanges.

FLASH RITUALS

THE NEXT STEP IN 'BEAUTY SNACKING'

Consumers today are realistic in the time they have to devote to daily care. With home working now more common and the need to recharge their batteries in a few minutes, consumers are taking a more pragmatic approach to their beauty routine. 'Flash rituals' is the natural evolution of "beauty snacking" in a more ritualized approach that targets very specific micro-moments of the day to provide an effective and relaxing beauty break. These flash rituals are always combined with daily rituals like breakfast, coffee break, lunch time, afternoon tea, and so on...

The secret of a refreshing and radiance flash ritual during lunch time? Try our Phytessence Pink Pomelo EC, for a sparkling radiance boost!

BEAUTIFULLY BIZARRE

SAY NO TO NORMAL

Standing out from the crowd and showing your uniqueness, is being demanded by more consumers. The best way to attract this consumer is to offer unusual and unconventional beauty products. Strange, rare, and unconventional ingredients will help to push and highlight this concept. Try our Crodarom Dragon's Blood EC, that looks like real blood or our Crodarom Green Caviar, a magnificently bizarre and surprising pearly seaweed.

Contact your local sales representative, for a complete presentation of our full trends 2023 report.

Products featured in this article

3 items available

Phytessence™ Pink Pomelo EC

Phytessence Pink Pomelo EC promotes well-being, free from stress and anxiety by activating cell renewal for a radiant complexion without imperfection.

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Crodarom® Green Caviar

Green caviar, a sustainable algae inspired by the J-Beauty for a healthy looking skin thanks to its hydrating and revitalising properties.

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Crodarom® Cider Vinegar EC

A recognised grandmothers remedy, dedicated to unbalanced skin prone to seborrheic or acne, and greasy hair with dandruff, made from French cider vinegar.

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