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Naturally Boosted Pink Lipstick with ChromaPur™ CV7

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ChromaPur CV7 provides the perfect pop of colour in this bold pink lipstick. This 100% natural, readily biodegradable cellulose powder offers a direct sensory equivalent for Nylon-12, and is able to enhance pay-off, coverage and colour intensity in lipsticks. This formulation is included in the ChromaPur CV demonstration kit, where it can be compared to a control formulation to showcase the performance benefits offered by including ChromaPur CV7 in lipstick formulations.

Formulation details

Category/Applications

  • Colour cosmetics - Lip

Phase type

  • Single phase

Textures

  • Smooth

Formats

  • Stick

Transparency

  • Opaque

Concepts

  • Green / sustainable / biobased / natural

Consumer benefit

  • Moisturising

Laboratory

  • USA
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