B.A.S.E. Regular Cleansing Shampoo

The B.A.S.E. concept was designed to help customers speed up their formulation development by providing them some different personal care chassis to be used as a starting point. The idea is that the customers can customize the chassis according to the parameters and benefits needed, creating a new formula! Regular Cleansing Shampoo is a sulfate formula combining Versathix, our versatile rheology modifier that is suitable for use in a variety of surfactant systems, with potassium chloride. Versathix provides efficient thickening coupled with shear thinning rheology and has a neutral effect on foam and after feel. It is important to highlight that depending on the ingredients added in the customization, it may be necessary to adjust the viscosity builder concentration in the formula.