The usage of product is to give quick clean effect on hair with rinsing off needs. Athleisure lifestyle and trend is already popular in North American market, which gradually extended to Asian, or global market. As for athleisure life, the key attribute could be easy to use, and portable when they have exercise or go to the gym. This rinse free shampoo fits well for this concept with less foam. In this product, Glycerox™ 767 and Crovol™ A70 provide basic clean efficacy. Keravis™ NSP ET support “hair strengthening” or “anti-breakage” claim and Crodarom® Green Caviar support “anti-oxidant” claim.
Formulation details
Category/Applications
- Hair care - Shampoos
Phase type
- Multiple phase dispersed
Textures
- Water
Formats
- Fluid
Transparency
- Transparent
Concepts
- China approved (IECIC)
- Cold process
- Sulfate-free
Consumer benefit
- Anti-hair breakage
- Cleansing
- Hydrating
Laboratory
- China
Products included in this formulation
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Crodarom® Green Caviar
Green caviar, a sustainable algae inspired by the J-Beauty for a healthy looking skin thanks to its hydrating and revitalising properties.
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ECO Glycerox™ 767 MBAL
ECO Glycerox 767 are available as part of Croda’s 100% renewable, 100% bio-based ECO Range of surfactants. These 100% bio-based products eliminate the need to choose between high performance and...
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Glycerox 767
O/W emulsifier. Superfatting agent and mildness additive in surfactant systems. Superfatting agent and solubilizer in aqueous and aqueous alcoholic preparations. Emollient in creams and lotions....
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Keravis™ NSP ET
Proven to be an extremely powerful hair strengthening complex, with dual action to penetrate the hair shaft and coat the hair surface.
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