Loosen Up! Hair Treatment

Tame tresses and relax your style with this keratin-enriched formula that offers consumers a new route to style diversity. The inclusion of Kereffect™ SD prolongs the straightening effect of Sodium Sulfite, providing comparable performance to Glyoxylic Acid and offering a milder alternative to this and other traditional relaxer systems. With reversible, semi-permanent effects, Kereffect SD allows the management of hair style without unwanted damage, empowering consumers to transition between their chosen looks and enhancing their natural appearance with a noticeable ‘volume-down’ effect. This robust, creamy emulsion has been created using Brij™ S2 and Brij S721 to provide a light texture which is easy to both apply to the hair and rinse-off after treatment.