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Ultra Gentle Cleansing Conditioner

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Modern women are looking for fast, convenient ways to clean their hair and maintain a great looking style without having to perform a daily shampoo. This extremely gentle cleansing conditioner features Incroquat™ Behenyl TMS-50, a proven to be mild conditioning agent, Keradyn™ HH, shown in studies to restore the movement of healthy-looking hair and Kerestore™ 2.0 SB, which uses the latest advancements in proteomics to target and repair the most damaged regions of the hair. With a clean fragrance, featuring top notes of apple, cucumber and outdoorsy ozone, the ‘Clean Start’ custom fragrance - developed by Takasago for this formulation - offers a refreshing scent that cues true ‘cleansing’.

Formulation details

Category/Applications

  • Hair care - Conditioners - rinse off

Phase type

  • Multiple phase dispersed

Textures

  • Creamy

Formats

  • Cream

Transparency

  • Opaque

Concepts

  • N/A

Consumer benefit

  • Cleansing
  • Conditioning
  • Detangling
  • Repair

Laboratory

  • USA
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