Modern women are looking for fast, convenient ways to clean their hair and maintain a great looking style without having to perform a daily shampoo. This extremely gentle cleansing conditioner features Incroquat™ Behenyl TMS-50, a proven to be mild conditioning agent, Keradyn™ HH, shown in studies to restore the movement of healthy-looking hair and Kerestore™ 2.0 SB, which uses the latest advancements in proteomics to target and repair the most damaged regions of the hair. With a clean fragrance, featuring top notes of apple, cucumber and outdoorsy ozone, the ‘Clean Start’ custom fragrance - developed by Takasago for this formulation - offers a refreshing scent that cues true ‘cleansing’.
Formulation details
Category/Applications
- Hair care - Conditioners - rinse off
Phase type
- Multiple phase dispersed
Textures
- Creamy
Formats
- Cream
Transparency
- Opaque
Concepts
- N/A
Consumer benefit
- Cleansing
- Conditioning
- Detangling
- Repair
Laboratory
- USA
Products included in this formulation
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