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Christopher Bannister-Bailey

With over 10 years experience in beauty, I focus my time on delivering value for consumers through novel product concepts and ingredient stories that drive connection. I have a passion for data insights, constantly looking for new and emerging patterns of consumer behaviours and emerging needs.

Christopher Bannister-Bailey

Reflection in the mirror of a young smiling East Asian woman who is applying radiance water to her face. She is smiling. She has long straight black hair tied up in a ponytail.

Consumers are ready to experience the softest cleanse

Aligned to the clean beauty movement, we are seeing the emergence of a new category of facial cleanser – the soft cleanse. Here we discuss what’s driving this trend and look at formulations and...

Close up of one side of a White woman’s face. She is applying foaming cleansing to her cheek with visible foam covering her cheek, finger tips, and nose.

How are sensitive skin worries driving changes in consumer purchasing habits?

As the percentage of the global population who identify as having sensitive skin increases, it is having a dramatic effect on consumer habits in the personal care industry. Here we discuss key drivers...