Unlocking the secrets to the bond builder market
Are you ready for a technical dive deep into the rapidly growing bond builder market?
Join us for an exclusive webinar that will provide you with invaluable insights into market trends, the technical aspects of bond building within the hair and the latest innovations in bond building technology.
Our expert panel will discuss the current state of the market, including market size, growth projections, and key players. We'll explore the differences between professional and mass market bond builder products, including a review of the success story of K18 to reveal the factors behind its remarkable growth and why there's a unique opportunity for a new player in this market.
The webinar will feature a Q&A session where our technical experts will address topics such as the structure of hair, methods to demonstrate bond building benefits, and Croda's innovative research, as well as addressing some of your questions LIVE.
Don't miss this chance to gain a competitive edge in the bond builder market. Register now to secure your spot!
Speakers
Graduated from the University of Hull in summer 2007 with a Masters degree in Chemistry (MChem) with his final dissertation based on metal catalysed organic reactions in microreactors. While studying for this degree he gained industrial experience at Lubrizol, focusing on product applications in the marine lubricants and automotive fuel additives industry.
After leaving academia, Mike started work with Croda (Cowick Hall, Goole, UK) in the Beauty sector working primarily within hair care but with some cross over into colour cosmetics. Working now as the Research and Technology Specialist in Hair Care, Mike works on identifying new technologies and research partners to expand the hair care portfolio as well as researching new testing capabilities and methods which can be used to make new and novel claims in the hair care market.
Paul qualified as a pharmacist in 1989 and gained a PhD in Pharmaceutical Technology in 1993 working on topical drug delivery and skin penetration enhancers and continued to work in skin delivery at Leiden University. Over his career Paul has published journal articles, presented at scientific conferences and has been cited in many academic papers. In industry, Paul has been involved in numerous successful product launches for major, international cosmetic brands and has contributed to several patent applications, at least four of which have gone to the full ‘grant’ stage.
Helene has 24 years of experience in the Beauty Industry. Educated at University College London, she holds an MChem in Medicinal Chemistry. She has 10 years’ experience in formulation and claim substation, and 14 years’ experience in product and marketing management.
Helene’s current role is Croda Beauty’s Global Insights and Innovation Marketing Manager for Hair. Her responsibilities include leading global innovation initiatives, driving total category insights, global trend tracking and analysis, and managing Croda Beauty’s hair care ingredient portfolio.
Title:Unlocking the secrets to the bond builder market
Date:24/09/24, 12:00 BST
Duration:60
Available On Demand